On September 16, 2025, several Egyptian content creators with millions of followers arrived in Suzhou. Planned and accompanied by Ori Group, they embarked on a one-day immersive journey into intangible cultural heritage, visiting Zhoushan walnut Carving Village and Suzhou Embroidery Town. The experience offered Arabic-speaking audiences a vivid glimpse into the unique charm of traditional Chinese craftsmanship.

Carving Bonds, Weaving Bridges: A New Chapter in Civilizational Dialogue
The activity focused on two of Suzhou’s world-class intangible cultural heritage arts—walnut carving and Suzhou embroidery. The itinerary included the Suzhou walnut Carving Art Museum, Zhou Jianming’s walnut Carving Studio, Zhou Pai Carving Art Museum, China Embroidery Art Museum, and Lu Fuying’s Embroidery Studio National-level inheritor Zhou Jianming and Jiangsu Craft Art Master Lu Fuying personally demonstrated and explained their crafts, allowing the guests from afar to appreciate the intricacy and cultural significance of Suzhou’s artistic traditions up close.

At the walnut carving workshop, gasps of amazement filled the room as Master Zhou Jianming “opened a space” on a walnut barely the size of a fingertip. The influencers eagerly captured the moment on camera and shared it across social media. One blogger remarked, “Every cut is engraved with history and culture. This is an experience I will never forget.”

Reflecting on the planning philosophy, Ori Group’s event coordinator noted that as ancient civilizations, China and Egypt share a natural resonance in craftsmanship and technical heritage. Transforming cultural recognition into warm, relatable stories through intangible cultural heritage experiences is a vital way to foster mutual understanding between the two peoples.

Distanced by Geography, Connected by Craft: Emotional Resonance Through Heritage
The Egyptian influencers not only observed the masters at work but also engaged in hands-on practice. At the walnut carving workshop, they diligently learned basic carving techniques, meticulously documenting their progress. At the Suzhou embroidery center, under the guidance of Master Lu Fuying, they completed small embroidery pieces. These practical sessions became highly engaging content for their audiences.

During breaks, Ori Group specially prepared Suzhou-style mung bean soup. The refreshing taste earned praise from the Egyptian guests, who humorously called it “the most unexpected summer delight,” adding a touch of everyday warmth to the cultural experience.

Building Lasting Bridges: Advancing China-Egypt Cultural Exchange
Ori Group aims to use this event as a springboard to promote more cultural exchanges between China and Egypt. The Group has established stable partnerships with several top Egyptian content creators and implemented multi-platform collaborations. Moving forward, it will continue to deepen cooperation in areas such as culture, art, and original content.

Leveraging the model of “overseas influencers + in-depth cultural experiences,” Ori Group is steadily expanding its presence in global cultural and tourism communication. Through authentic experiences, targeted dissemination, and diversified promotion, it aims to help Chinese culture reach the world in a more emotionally resonant and locally adapted manner.

This visit by Egyptian influencers to Suzhou’s intangible cultural heritage sites not only showcased the profound appeal of traditional Chinese crafts but also built a bridge for mutual learning and people-to-people friendship between China and Egypt, using walnut carving and Suzhou embroidery as connectors. The event has not only enhanced the international reach of Chinese culture but also infused new vitality and possibilities into China-Egypt cultural exchanges.